Nielsen is one of the widest used market research companies. Most TV stations pay Nielsen for daily ratings reports. Nielsen also determines DMA or market size.
Tampa Bay is now the 11th largest TV market in the country. The counties in our viewing area include:
Some people in Citrus and Hernando can also watch our local programming.
Here is the complete list: http://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/television/2016-2017-nielsen-local-dma-ranks.pdf