Nielsen is one of the widest used market research companies. Most TV stations pay Nielsen for daily ratings reports. Nielsen also determines DMA or market size.

Tampa Bay is now the 11th largest TV market in the country. These ratings can fluctuate year to year. For example, in 2017 Tampa was 13th.

The counties in our viewing area include:

  • Hillsborough
  • Pinellas
  • Polk
  • Pasco
  • Sarasota
  • Manatee

Some people in Citrus and Hernando can also watch our local programming.


Here is the list of the top 210 markets:

Published by JeanetteAbrahamsen

I am an instructional designer and TV news instructor at the University of South Florida. My passion for innovating learning led me to pursue my PhD in Curriculum and Instruction with a concentration in Instructional Technology. I love creating media to enhance eLearning and foster online engagement. I teach students to create multimedia stories for broadcast, web and social media platforms. I lead the Florida Focus class where students produce daily news shows that air on Tampa's PBS station. My reporting classes collaborated with Tampa's NPR station to produce award-winning stories. I am an Emmy Award-winning journalist. I produced thousands of hours of TV news in some of America's largest media markets at Tampa's NBC station, San Diego's ABC station and the San Diego Union-Tribune. I also produced immersive 360-degree virtual tours at the University of South Florida and reported for Hashtag Our Stories.

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