Resume

EXPERIENCE 

SPARXiQ – Remote
Director, Empower Instructional Design & Content Strategy 2022-present

  • Lead initiative to produce crowdsourced and vendor content for the Empower IB2B hub to drive knowledge transfer.
  • Support sales effectiveness across industrial manufacturer and distributor clients.
  • Support marketing.
  • Augment SPARXiQ Studios content.

University of South Florida Tampa, FL – Remote
Digital and Video Production Instructor 2019-2022
Digital Journalism Visiting Instructor 2017-2019
Broadcast News Adjunct Instructor 2015-2017

  • Received the 2020-2021 Outstanding Undergraduate Teaching Award, which recognizes excellence and innovation in teaching and learning experience design.
  • Taught 38 classes about TV production, digital media, storytelling, videography, video editing, writing, social media and web design totaling 1,237 hours of live in-person training and 550 hours of live online training.
  • Oversaw $1.8 million renovation at WUSF-TV studios for the Zimmerman School of Advertising and Mass Communications as part of a partnership with USF’s instructional design team.
  • Served on several hiring committees for the Zimmerman School and Provost Office.
  • Work with chief technology officer, engineering manager and product managers as co-chair of enabling technology and digital communities committees to lead high-level content strategy for adult education.
  • Create and implement learning and development training for faculty as school’s first innovation fellow.
  • Design and create interactive learning experiences using 360-degree media, AR and VR.
  • Use strategic instructional design principles including Bloom’s Taxonomy, SAM and ADDIE to create online courses on Canvas LMS using Articulate 360 Storyline, Adobe Creative Cloud, Microsoft Teams, and Box.
  • Create style guide and increased engagement as the Zimmerman School website and social media manager.
  • Maintain 4.9 out of 5 student evaluation of instructor rating, which is the highest rating in the school.
  • Courses I designed, developed, and taught were recognized with the following awards:
    • 2022- National Academy of Television Arts and Sciences Suncoast Student Production Award for TV show about Trayvon Martin’s legacy.
    • 2021 – Telly Award and National Academy of Television Arts and Sciences nomination for TV show about how VR and AR will save education.
    • 2021 – Telly Award for TV show about voter suppression in the 2020 election.
    • 2021 – Telly Award for TV show about Florida re-opening during the pandemic.
    • 2021 – Telly Award for TV show about the pandemic’s impact on small businesses.
    • 2021 – Telly Award for TV show about racial disparities in COVID-19 healthcare.
    • 2020 – Tampa Bay Association of Black Journalists Best Online Story Award for video about Sarasota’s first Black mayor.
    • 2020 – Tampa Bay Association of Black Journalists awarded thousands of dollars in scholarships to students of color for the social justice series I oversaw that aired on Tampa’s PBS TV station.
    • 2018 – Tampa Bay Association of Black Journalists First Place Radio Feature Award for “Telling Tampa Bay Stories” series that celebrates diversity and inclusion.

Hashtag Our Stories Tampa, FL – Remote
Mobile Journalist 2019

  • Produced and reported video stories at international solutions journalism company for teens and young adults that got millions of views on Snapchat, Facebook, Instagram and Twitter.
  • Trained people to use cell phones to create selfie journalism stories for social media that celebrate diversity.
  • Developed story ideas that challenge prejudice and empower underrepresented communities.

University of South Florida Tampa, FL – Remote
Virtual Tour Producer 2018-2019

  • Produced 360-degree photo shoots and videos to showcase USF colleges on VR campus tours.
  • Edited VR photos and videos with Adobe Lightroom, Photoshop, Premiere Pro for YouVisit virtual tour platform.
  • Strategized with USF college leaders and subject matter experts to craft messaging and visuals for virtual tour.

WFLA NBC 8 Tampa, FL                                                                                                                                         
News Producer 2013-2016

  • Developed, launched and oversaw five new newscasts on traditional and virtual sets in America’s 11th largest TV market for Tampa’s NBC station.
  • Trained producers to write conversational and impactful news scripts.
  • Trained producers to strategically craft TV shows to increase Nielsen ratings.
  • Worked with graphic design team to create compelling visuals to enhance storytelling.
  • Interviewed subject matter experts and helped them concisely and clearly communicate complex information.
  • Assigned videographers and directed video editors.
  • Worked closely with director to lead live breaking news coverage.
  • Enhanced workflow with promotions department and enabled team to drive ratings by working ahead to discover compelling stories earlier in the editorial process.

San Diego Union-Tribune U-T TV San Diego, CA
Assistant News Director 2013

  • Managed team of executive producers, content creators, engineers, producers and social media managers in America’s 28th largest TV market that won five Emmy Awards.
  • Trained 125 print and digital journalists on broadcast and social platforms.
  • Analyzed qualitative data from focus groups to improve content creation and distribution.
  • Analyzed quantitative data from Nielsen ratings to hone company’s communication strategies.
  • Created and oversaw a $5.5 million budget.
  • Managed commercial production.
  • Promoted to Assistant News Director for exceeding goals.

Executive Producer 2012

  • Launched TV station from the ground up as U-T TV’s first executive producer.
  • Led build of state-of-the-art digital TV facility and live streaming platform.
  • Hired team of 65 that included managers, talent, producing staff, and production crew.
  • Created 13 new TV shows including news, entertainment, lifestyle and sports.

KGTV ABC 10 San Diego, CA
News Producer 2009-2012

  • Won an Emmy Award for my work as an assignment editor.
  • Line produced live morning and midday newscasts.
  • Published AP-style digital stories and photos on 10news.com.

Museum of Science and Industry Tampa, FL
Videographer 2009

  • Documented and analyzed how children interact with museum exhibits to strategize ways to enhance learning in engaging environments.
  • Researched how multimedia impacts early childhood development.

WEDU PBS Tampa, FL
Production Assistant 2007-2008

  • Assisted in the production of live and pre-taped TV shows and commercial production as a videographer, lighting/set designer, and grip.
  • Assisted in the production of “Meet the Press” and “Washington Week.”

EDUCATION

PhD in Curriculum and Instruction in Instructional Technology at the University of South Florida 2020-present
Master of Arts in Digital Journalism & Design at the University of South Florida St. Petersburg 2014-2015
Bachelor of Arts in Broadcast News at the University of South Florida Tampa 2005-2010

CERTIFICATION

  • Articulate 360: Interactive Learning 2021
  • Articulate Storyline Essential Training 2021
  • CITI Social and Behavioral Responsible Conduct of Research 2021
  • Hootsuite Platform Certification 2020
  • Mobile Journalism Certification earned at the Knight Center for Journalism 2019
  • Online Instructor Certification earned at the University of South Florida 2017
  • Camtasia Instructor Certification earned at the University of South Florida 2017

SKILLS

  • Instructional design, learning experience design, instructor-led training ILD, learning, and development L&D
  • Adult learning theory and instructional design strategies for performance-based outcomes
  • Remote communication: Slack, Google Suite, Microsoft Suite, Discord, Box, Skype, Zoom, Teams
  • Leadership: organization development, recruiting, hiring, training, mentoring, group facilitation
  • Program management: managing details, collaborating with stakeholders, delivering projects on deadline
  • Strategic communication, influencing senior leaders/stakeholders
  • Strong verbal, written, and interpersonal communication
  • Cloud file management, content management systems, media workflow, and management
  • Remote workplace communication with Microsoft Teams, Zoom, Skype, and Slack
  • Presenting, lecturing, public speaking
  • eLearning authoring with Articulate 360: Storyline 360 and Rise 360
  • Video editing with Adobe Premiere Pro
  • Web design and development with WordPress and basic HTML and CSS
  • Learning management system Canvas
  • Writing: AP-Style, APA, broadcast, script, copy

PRESENTATIONS

  • Invited to speak about emerging technology for the “International Perspectives of Media Studies Experts” lecture series at Masaryk University in the Czech Republic in 2021.
  • Presented research paper at 2021 Association for Educational Communications & Technology International fall conference  titled, “The Loneliness Lesson: What the Pandemic Taught Teachers About Fostering Digital Communities with Interactive E-Books.”
  • Presented paper at 2021 Association for Educational Communications & Technology Summer Research Symposium titled, “Forged In Fire: A Case Study of How the Class Of COVID-19 Empowered Unheard Communities in the Fight for Social Justice.”
  • Presented keynote address at Mobile Movie Days MOJO conference in the Netherlands, Oct. 2019 about how mobile journalism is exposing injustices, breaking stereotypes and making a positive impact in our communities.
  • Featured on panel to discuss how to use innovative technology to fight fake news and misinformation at the Mobile Movie Days MOJO conference in the Netherlands, Oct. 2019.
  • Presented session about producing student TV news broadcasts during a pandemic at the National High School Journalism Convention Nov. 2020.
  • Prepared and led mobile video and selfie journalism workshop at the Florida College System Publications Association Conference in Tampa, Nov. 2019.
  • Taught storytelling workshop at the Florida College System Publications Association Conference in Jan. 2019.

GOVERNANCE

  • Telly Council and Judging Panel for The Telly Awards 2022
  • Academy of Television Arts & Sciences Judge of Student Emmy Production Awards 2021
  • Chair of University of South Florida Digital Network Committee 2017-present
  • Co-chair of University of South Florida Enabling Technology Committee 2020-present
  • University of South Florida Digital Communities Task Force 2020-present
  • Zimmerman School Scholarship Award Committee 2019-present
  • Zimmerman School Social Media Committee 2019-present
  • Zimmerman School Executive Committee 2021
  • Zimmerman School Undergraduate Committee 2020

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