About Jeanette Abrahamsen

Contact Info

813-838-7333
Jabraha3@usf.edu
JeanetteAbrahamsen@gmail.com

My Story

I am incredibly passionate about creating engaging multimedia presentations to motivate and teach students as a visiting instructor at the University of South Florida’s Zimmerman School of Advertising and Mass Communications. I feel so fortunate to get to give back to the school that invested so much in me when I was an undergraduate and graduate student at USF Tampa and USF St. Petersburg.

I was born in Norway. I moved back and forth between Norway and America until I graduated high school in Norway in 2005. I knew my ambition was too big for such a small country so I moved to Tampa, FL to follow my dreams of working in media.

I earned my bachelor’s degree at USF in broadcast news. I worked as a video lab assistant in the mass communications department. I was responsible for teaching students how to use camera and lighting equipment. I also helped students edit their video projects. At the same time, I worked as a videographer at the Museum of Science and Industry to research how people learn in engaging environments.

I moved to San Diego where I produced news for an ABC affiliate. I was then offered the opportunity to build a television station from the ground up at one of the country’s most successful newspapers.

I launched U-T TV, hired and managed 80 people, and oversaw a $5.5 million budget. I also trained the print sales and marketing department to sell and promote a wide variety of broadcast and digital programming. I assimilated 125 San Diego Union-Tribune print and digital journalists into broadcast platforms and directed an incredible innovation in media integration.

I returned to Tampa to be with my family in 2013. I earned a master’s degree from USF St. Petersburg in digital journalism and web design to arm myself with the skills it will take to succeed in the quickly evolving media world.

From 2013-2016, I worked as a news producer at Tampa’s NBC affiliate WFLA and WTTA. I launched a weekend morning show, a Sunday morning political show, a Sunday midday show and an 8 p.m. nightly show.

I taught at the University of South Florida as a broadcast news adjunct professor from 2015 to 2017 when I was brought on as a visiting instructor. I feel overwhelmed with gratitude every day. I can’t wait to help USF innovate and build new digital media curriculum.


My Resume

Click here to download resume

JEANETTE ABRAHAMSEN
JeanetteAbrahamsen@gmail.com
813-838-7333
JeanetteAbrahamsen.com
youtube.com/user/AbrahamsenJeanette

EXPERIENCE

Visiting Instructor
University of South Florida Tampa, FL 08/17-present

  • Creating the USF Digital Network to showcase video content created by students, staff and faculty.
  • Transforming Advanced Reporting class into an innovative multimedia mobile journalism course.
  • Teach TV News, Broadcast News and Advanced reporting students how to create professional video stories for air on PBS affiliate WEDU-TV in America’s 11th largest media market.
  • Helped produce a two-part Florida Matters radio program for NPR affiliate WUSF-FM and wusf.org.
  • Oversee the YouTube channel for the Zimmerman School of Advertising and Mass Communications.

Adjunct Professor
University of South Florida Tampa, FL 08/15-5/17

  • Taught online beginning reporting and broadcast news classes.
  • Developed instructional multimedia curriculum using Camtasia, Adobe Premiere Pro, Adobe Audition and WordPress for class lectures, online and mobile education on JeanetteAbrahamsen.com.
  • Educated and evaluate students on AP style, producing TV news, shooting video and still photographs, Adobe Premiere Pro, SEO, social media, conducting interviews, writing scripts and web stories.

News Producer
WFLA NBC 8 Tampa, FL 11/13-11/16

  • Line produced live newscasts on traditional and virtual sets in America’s 11th largest TV market.
  • Launched WFLA’s weekend morning, political and midday newscasts and WTTA’s first newscast.
  • Assigned crews, researched content, wrote scripts, and edited reporter news stories.
  • Crafted SEO tweets with video and used Facebook Live to promote shows and increase engagement.

Assistant News Director
San Diego Union-Tribune U-T TV San Diego, CA 1/13-10/13

  • Managed 13 TV shows for broadcast and sandiegouniontribune.com in the 28th largest TV market.
  • Coordinated commercial production including concept, budget, client pitch, production and delivery.
  • Helped create and oversee a $5.5 million budget.

Executive Producer
San Diego Union-Tribune U-T TV San Diego, CA 5/12-1/13

  • Launched TV station from the ground up, developed 24/7 original live and pre-produced programming while hiring, managing and training 80 people with innovative technology.
  • Integrated digital, print and broadcast platforms by establishing efficient workflows.

News Producer
KGTV ABC 10 San Diego, CA. 9/09-3/12

  • Line produced live newscasts, researched content, wrote scripts and AP style web stories.
  • Began as an assignment editor planning stories, assigning crews, and following breaking news.

Production Assistant
WEDU-TV Tampa, FL. 8/07-8/08

  • Assisted in commercial production and shows: NBC’s Meet the Press and Washington Week. 

EDUCATION

2014-2015 Master’s in Digital Journalism and Design at the University of South Florida St. Petersburg
2005-2010 Cum Laude Bachelor of Arts and Sciences in Broadcast News at the University of South Florida

AWARDS

Emmy Award: KGTV Assignment Editor for newscast, larger market 2011
Telly Award: Segment Producer- An Ale of a Tale 2009
Communicator Award of Excellence: Segment Producer- An Ale of a Tale 2009
Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate 2009 

SKILLS

AP style, writing for web and broadcast, Adobe Creative Suite, videography, video editing, social media, WordPress, Panasonic AG-HMC 150, Canon DSLR Rebel T3i, Lowel ProDV 3 Pro-lighting kit, online instructor certified, Camtasia, TV programming, live and pre-produced set and field TV production, iNews, ENPS, line producing, SEO.


My CV

Click here to download CV

JEANETTE ABRAHAMSEN
JeanetteAbrahamsen@gmail.com
http://www.JeanetteAbrahamsen.com
youtube.com/user/AbrahamsenJeanette
813-838-7333


EDUCATION

Master of Arts in Digital Journalism & Design
University of South Florida St. Petersburg 2014-2015

  • Master’s thesis: produced, shot and edited a series of videos to analyze a leader’s power to ignite passion in employees and create a successful business. Motivation and leadership playlist: https://youtu.be/TVYqJQX9mlY?list=PLPmtO6W_HN4TNaIuXgZVYbZes8k_JNgmd
  • Focused on web publishing and design, multimedia production, entrepreneurial journalism, social media, and information graphics.                       

Bachelor of Arts and Sciences in Broadcast News Cum Laude
University of South Florida 2005-2010

  • Produced, shot and edited three television programs that aired on WUSF-TV in the 11th largest television market in the country.
    • “An Ale of a Tale” 30-minute show about the history of beer. It won a Telly Award and Communicator Award (2009).
    • “Against All Odds” 30-minute documentary about non-traditional relationships (2009).
    • “The Gardasil Debate” 30-minute roundtable debate about the HPV vaccine with Dr. Drew Pinsky. It won a Communicator Award (2008).
  • Produced and wrote a news brief that aired on WUSF-TV called “Florida Focus” (2008).
  • Worked as a video lab assistant in the mass communications department (2008-2009).
  • Produced, wrote, shot and edited a recruitment video for the College of Anthropology (2008).

EXPERIENCE

Visiting Instructor
University of South Florida Tampa, FL 8/17-present

  • Creating the USF Digital Network to showcase video content created by students, staff and faculty across campus on usf.edu. Proposing upgrades to WUSF production studio and fiber lines connecting athletic venues for live sports broadcasts.
  • Transforming the Advanced Reporting class into an innovative multimedia mobile journalism course where students create video and AP style stories for the USF Digital Network and WordPress. Instruct and evaluate student SEO Tweets, Facebook and Instagram posts.
  • Teach TV News, Broadcast News and Advanced reporting students how to create professional video stories that air on PBS affiliate WEDU-TV in America’s 11th largest media market.
  • Helped produce a two-part Florida Matters radio program for NPR affiliate WUSF-FM and wusf.org called Telling Tampa Bay Stories Progress Village. Conducted research and site visits to the community. Arranged two different interview events at the Emanuel P. Johnson Community Center and managed student interviews of community members. Taught students how to create audio, photos, videos, AP style stories and SEO social media promotions for the interview events and the radio shows.
  • Oversee the YouTube channel for the Zimmerman School of Advertising and Mass Communications. Customized the channel with new playlists, SEO headlines and tags. Evaluate, improve and upload student videos. Share YouTube videos on Twitter and Facebook with relevant hashtags, handles and visually compelling thumbnails.
  • Collaborate with USF Health on several medical school classes. Teach media students to shoot video and audio of medical school simulations. Guest lectured in medical school classes to prepare students to confidently and clearly speak on camera.
  • Coordinate media professional guest lectures from local news outlets like WFLA, WFTS and SNN to network and nurture student success.
  • Featured as a journalism expert in two interviews that aired on FOX13 Tampa on April 30 and May 1, 2018.

Adjunct Professor
University of South Florida Tampa, FL 8/15-5/17

  • Taught broadcast news and online beginning reporting students how to:
    • Produce and write television news scripts
    • Research and write news stories using AP style on WordPress
    • Shoot video and still photography for storytelling on mass media
    • Edit video on Adobe Premiere Pro and mobile video editing apps
    • Craft engaging social media posts using search engine optimization
  • Developed curriculum that prepares students to succeed in evolving mass communication fields.
  • Created instructional multimedia content for my website JeanetteAbrahamsen.com to use during class lectures, online and mobile education.
  • Used Camtasia to produce visually engaging lectures and connect with online students.
  • Wrote exams to evaluate student growth and learning objectives.
  • Created networking opportunities for students to get experience and employment.
  • Gave station tours for students to see behind the scenes of a television station.
  • Helped students write resumes and cover letters for internship and job applications.
  • Organized guest lectures from a variety of media professions to help students network and learn about different opportunities.
  • Graded and gave thorough critiques of video projects, web stories, social media posts and engagement.
  • Started developing a new digital network to showcase student videos and create revenue opportunities.

News Producer
WFLA NBC 8 Tampa, FL 11/13-11/16

  • Line produced live newscasts on traditional and virtual sets in America’s 11th largest TV market.
  • Launched and oversaw the following newscasts:
    • News Channel 8 at 8 on Great 38 8:00 p.m.-9:00 p.m. on WTTA
    • News Channel 8 Today weekend mornings 6:00 a.m.-8:00 a.m. on WFLA
    • News Channel 8 Sunday morning newscast 9:00 a.m. on WFLA
    • News Channel 8 Sunday morning political show 9:30 a.m. on WFLA
    • News Channel 8 Sunday Midday newscast 12:00 p.m.-1:00 p.m. on WFLA
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Communicated what video, graphics and audio would be used to tell different stories.
  • Coordinated and produced interviews.
  • Researched and wrote interview questions.
  • Published SEO tweets with video to promote newscasts.
  • Used Facebook Live to engage with viewers.

Assistant News Director
San Diego Union-Tribune U-T TV San Diego, CA 1/13-10/13

  • Managed executive producers, production supervisors, engineers, producers, production and social media teams in America’s 28th largest TV market.
  • Created and oversaw a $5.5 million budget.
  • Assimilated and trained 125 San Diego Union-Tribune print and digital journalists onto broadcast and social platforms.
  • Integrated digital, print and broadcast platforms by establishing efficient workflows and content management systems.
  • Created unique show wheels and programming to increase revenue.
  • Managed projects that won five Emmy awards for the Pacific Southwest chapter.
  • Developed, launched and oversaw the following television shows:
    • Front Page
    • PrimeTime
    • The Roger Hedgecock Show
    • Night + Day
    • Overdrive
    • The Queue
    • Sports Page
    • Prep Sports
    • Sports Reporters
    • Movies That Suck
    • Craig Sewing’s American Dream
    • Scott, BR Plus Amber
    • Wonderland

Executive Producer
San Diego Union-Tribune U-T TV San Diego, CA 5/12-1/13

  • Launched TV station from the ground up as U-T TV’s first executive producer.
  • Developed 24/7 original live and pre-produced programming.
  • Hired team of 65 with the Director of News and Programming that included managers, talent, producing staff, and production crew.
  • Worked with vendors to build state-of-the-art tapeless digital facility.
  • Managed producers and production staff.
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Wrote daily AP style promotional copy for the front page of the San Diego Union-Tribune.

News Producer
KGTV ABC 10 San Diego, CA. 9/09-3/12

  • Won an Emmy Award for my work as an assignment editor during our coverage of a man who kidnapped and murdered young girls.
  • Line produced live morning and midday newscasts.
  • Researched content and pitched story ideas in editorial meetings.
  • Wrote news scripts for broadcast.
  • Published AP style web stories and photos on 10news.com.
  • Assigned reporter and photographer crews.

Videographer
Museum of Science and Industry Tampa, FL. 4/09-8/09

  • Documented and analyzed interactive studies at MOSI to research how to enhance learning in engaging environments.
  • Shot video of museum exhibits and completed transcripts with my observations of the quality of education each exhibit provided.

Video Lab Assistant
University of South Florida Tampa, FL. 8/08-7/09

  • Taught students how to shoot and edit video using JVC GY-5100, Panasonic DVC7, Adobe Premiere Pro, Media 100 and Lowel ProDV 3 Pro-lighting.

Freelance Production Assistant
Atlantic Records Tampa, FL. 8/08-1/09

  • Assisted in the production of three Plies music videos for web and air on BET.

Freelance Production Assistant
WEDU-TV Tampa, FL. 8/07-8/08

  • Assisted in commercial production and shows: NBC’s Meet the Press and Washington Week

Producer
University of South Florida Tampa, FL. 1/08-12/08

  • Researched and pitched a recruitment video for the College of Anthropology.
  • Produced, shot, wrote and edited the video for use in high schools and community colleges.

Freelance Production Assistant
Moffitt Cancer Center Tampa, FL. 1/07

  • Assisted in the production of HPV testing videos for doctors in USA, Mexico, Brazil.

AWARDS & SCHOLARSHIPS

Emmy Award: KGTV Assignment Editor for newscast, larger market 2011
Telly Award: Segment Producer- An Ale of a Tale 2009
Communicator Award of Excellence: Segment Producer- An Ale of a Tale 2009
Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate 2009
Campus Movie Fest: Best Picture- Production Assistant for Rhapsody 2009
48 Hour Film Fest: Best Use of Character- Program Coordinator/Writer- Food for Love 2008
48 Hour Film Fest: Best Sound Design- Program Coordinator/Writer- Food for Love 2008
Garner Rose O’Brien Scholarship for Outstanding Academic Achievement 2008
National Society of Collegiate Scholars 2005


CERTIFICATIONS

Online Instructor Certification earned at the University of South Florida in 2017
Camtasia Instructor Certification earned at the University of South Florida in 2017
Certificate in Film Studies earned at the University of South Florida in 2009


SKILLS

Associated Press style writing, live and pre-produced set and field production, iNews, ENPS, videography, video editing, social media, WordPress, Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Audition, Edius, Stratus, commercial production, TV programming, LexisNexis Accurint, Panasonic AG-HMC 150, Canon DSLR Rebel T3i, JVC GY-250 ProHD, JVC GY-DV500, Sony DV DSR 390, Echolab NOVA 1700 digital switcher, Lowel ProDV 3 Pro-lighting kit, Sony DSR-DR 1000 Deck and Behringer Eurotrack UB4224 FX-Pro Audio Board, encoding and decoding .wmv video files via FTP using Xilisoft and FileZilla software.


 Examples of my work

The projects you create in school should be good enough to make it on your resume. This is how I use my school projects from my time as an undergraduate student at USF on my YouTube channel.


Internships

wedu.png

  • I interned at WEDU.
  • It led to dozens of freelance jobs.
  • Years later, employers still ask me about my production assistant freelance gig on “Meet The Press.”

abc.png

  • My internship at WFTS gave me experience in a newsroom and taught me how to use programs like iNews.
  • This helped me get my first real TV job.

My first full-time TV news job

sd

  • San Diego KGTV ABC Affiliate
  • Market #28 right out of college
  • Learned everything about the station
  • Aggressive & persistent
  • When they didn’t hire me at first, I asked to start as an intern
  • I was full-time in 3 months

Here’s an example of the first type of news most producers start with. Cut-ins usually air during commercial breaks between 7 a.m.-10 a.m.


How I got the coolest job ever

I thought Carpal Tunnel was a nightmare but it led me to my dream job. I quit my news producing job in part because my Carpal Tunnel made it painful to type scripts. I moved to Hollywood in search of a television or film production job. The day I unpacked my last box in Los Angeles, my manager from San Diego asked if I wanted to build a TV station, so I moved back to San Diego. This wouldn’t have happened if I didn’t build relationships and showcase my skills.

U-T TV

It all began with an empty room. None of us had ever built a TV station before, but we learned how. It’s incredible how far ambition and initiative will take you, so dream big!

Anything is possible

Within 90 days:

  • Built a TV station
  • Hired & trained 80 people
  • 12 hours of programming
  • Did a 13 hour live remote
  • Integrated newspaper & TV

Here’s some of the programming I developed as an executive producer and assistant news director at U-T TV:

What is success?

success.png


wfla

WFLA News Channel 8

Here are some the things I accomplished when I was a news producer at WFLA News Channel 8 (Tampa NBC affiliate) and WTTA Great 38:

  • Launched a new 8 p.m. weeknight show on Great38
  • Launched a new Sunday morning political show on News Channel 8
  • Launched a new Sunday 9 a.m. newscast on News Channel 8
  • Launched a new Sunday midday newscast on News Channel 8
  • Launch a new weekend morning newscast 6 a.m.- 8 a.m. on News Channel 8
  • Produced news in America’s 11th largest television market
  • Held editorial meetings
  • Chose stories for newscast
  • Wrote stories for broadcast
  • Decided which graphics and video would help tell the story
  • Got reporters from across the country to do live shots for my show
  • Constantly rearranged rundowns as news broke
  • Planned ahead and communicated backup plans to prevent technical problems
  • Boothed live newscasts

I uploaded examples of my work on my YouTube Channel. Here are some examples of what I produced at WFLA and WTTA:


University of South Florida

I am driven by infecting others with my passion for storytelling to influence and educate. I teach people how and why to affect consumers through news and entertainment.

I couldn’t keep my love of media to myself. I teach to inspire students to spend their lives learning. I teach online reporting and broadcast news classes that focus on social media, broadcast writing, web writing, videography, editing, WordPress, storytelling, and producing. I develop instructional multimedia content for class lectures, online and mobile education.

My students created this video if you want to learn more about me.


Reality

  • Even the best people get fired and laid off. Don’t give up on yourself.
  • Not every manager is a leader. But if you refuse to learn from them, you’re robbing yourself of incredible life lessons.
  • Life isn’t fair, so learn to play the game.
  • Relationships will often get you farther than experience and talent. Be nice, be helpful, and don’t take your stress out on others.
  • You will be asked to do things you feel are wrong. Know what you stand for, know how to choose your battles, and know when to leave.

My Advice

  • Surround yourself with people who make you raise the bar and be a better you.
  • Be the positive energy that makes others want to surround themselves with you.
  • Avoid people who waste your time and money.
  • Take risks and do it even if you’re afraid.
  • Work hard.
  • Keep smiling.
  • Embrace failure.

For more tips on how to succeed and reach your goals check out my lecture on advice for a successful career.

Advertisements