About Jeanette Abrahamsen

Contact Info

813-838-7333
Jabraha3@usf.edu
JeanetteAbrahamsen@gmail.com

My Story

I am incredibly passionate about creating engaging multimedia presentations to motivate and teach students as a visiting instructor at the University of South Florida’s Zimmerman School of Advertising and Mass Communications. I feel so fortunate to get to give back to the school that invested so much in me when I was an undergraduate and graduate student at USF Tampa and USF St. Petersburg.

I was born in Norway. I moved back and forth between Norway and America until I graduated high school in Norway. I knew my ambition was too big for such a small country so I moved to Tampa to follow my dreams of working in media.

I earned my bachelor’s degree at USF in broadcast news. I worked as a video lab assistant in the mass communications department. I was responsible for teaching students how to use camera and lighting equipment. I also helped students edit their video projects. At the same time, I worked as a videographer at the Museum of Science and Industry to research how people learn in engaging environments.

I moved to San Diego where I produced news for an ABC affiliate. I was then offered the opportunity to build a television station from the ground up at one of the country’s most successful newspapers.

I launched U-T TV, hired and managed 80 people, and oversaw a $5.5 million budget. I also trained the print sales and marketing department to sell and promote a wide variety of broadcast and digital programming. I assimilated 125 San Diego Union-Tribune print and digital journalists into broadcast platforms and directed an incredible innovation in media integration.

I returned to Tampa to be with my family in 2013. I earned a master’s degree from USF St. Petersburg in digital journalism and web design to arm myself with the skills it will take to succeed in the quickly evolving media world.

From 2013-2016, I worked as a news producer at Tampa’s NBC affiliate WFLA and WTTA. I launched a weekend morning show, a Sunday morning political show, a Sunday midday show and an 8 p.m. nightly show.

I taught at the University of South Florida as a broadcast news adjunct professor from 2015 to 2017 when I was brought on as a visiting instructor. I feel overwhelmed with gratitude every day. I can’t wait to help USF innovate and build new digital media curriculum.


My CV

Click here to download my CV

JEANETTE ABRAHAMSEN
JeanetteAbrahamsen@gmail.com
http://www.JeanetteAbrahamsen.com
youtube.com/user/AbrahamsenJeanette
813-838-7333


EDUCATION

Master of Arts in Digital Journalism & Design
University of South Florida St. Petersburg 2014-2015

  • Master’s thesis: produced, shot and edited a series of videos to analyze a leader’s power to ignite passion in employees and create a successful business.
  • Focused on web publishing, design, multimedia production, entrepreneurial journalism, social media, and information graphics.

Bachelor of Arts and Sciences in Broadcast News Cum Laude
University of South Florida Tampa 2005-2010

  • Produced, shot and edited three television programs that aired on WUSF-TV in what was then the 13th largest television market in the country.
    • “An Ale of a Tale” 30-minute show won a Telly Award and Communicator Award (2009).
    • “Against All Odds” 30-minute documentary about non-traditional relationships (2009).
    • “The Gardasil Debate” 30-minute roundtable debate about the HPV vaccine with Dr. Drew Pinsky that won a Communicator Award (2008).
  • Produced and wrote a news brief that aired on WUSF-TV called “Florida Focus” (2008).
    • Worked as a video lab assistant in the mass communications department (2008-2009).
    • Produced, wrote, shot and edited a recruitment video for the College of Anthropology (2008).

ACADEMIC EXPERIENCE 

Visiting Instructor
University of South Florida Tampa, FL 8/17-present

  • Courses:
    • Broadcast News
    • Advanced Reporting
    • News Editing
    • TV News
    • Online Beginning Reporting
  • Teach students how to create professional video stories that air on PBS affiliate WEDU-TV in America’s 11th largest media market.
  • Won first place TBABJ Griot Drum Radio Feature Award in 2018 for two-part Florida Matters program that my Advanced Reporting class helped create with NPR affiliate WUSF-FM and wusf.org called “Telling Tampa Bay Stories Progress Village.” Aired six times in 2017.
  • Helped produce a two-part Florida Matters radio program about Plant City with my Advanced Reporting class that aired 12 times on WUSF-FM in 2018.
  • Transforming Advanced Reporting class into an innovative multimedia mobile journalism course where students create video and AP-style stories for WordPress. Instruct and evaluate student SEO Tweets, Facebook and Instagram posts.
  • Transforming News Editing class thanks to a collaboration with Florida Focus. Teach students to produce SEO web and social media stories to increase engagement and boost analytics. During fall 2018, my students increased YouTube views on the Florida Focus channel. They received 1,500 more views than spring 2018 and 2,300 more than fall 2017.
  • Redesigning the Digital Bullpen website to improve visibility and credibility for student stories.
  • Oversee the YouTube channel for the Zimmerman School of Advertising and Mass Communications. Customized the channel with new playlists, SEO headlines and tags. Evaluate, improve and upload student videos. Share YouTube videos on Twitter and Facebook with relevant hashtags, handles and visually compelling thumbnails. Since taking over the account in August 2017, our subscribers grew by 75 percent, we gained 31,778 new views, and 79,823 watch time minutes.
  • Serve as USF’s liaison with the Tampa Bay Association of Black Journalists to coordinate resume workshops for students, journalist panels and scholarship award banquets.
  • Serve as the chair of the USF Digital Network Committee to showcase video content created by USF students, staff and faculty on usf.edu. Proposing upgrades to WUSF production studio and fiber lines connecting athletic venues for live sports broadcasts.
  • Collaborate with the Innovative Education department to publish student work on the USF Admissions blog and YouTube channel.
  • Collaborate with the USF Honors College to showcase stories created by my Advanced Reporting students on the Marshall Student Center video wall. Publish student videos online to raise awareness about the USF Office of National Scholarships.
  • Collaborated with USF’s Access 3D Lab. Eight of my students’ videos were published to teach people how to use 3D lasers and printers.
  • Created a collaboration with the Hillsborough County newsroom to offer field trips to students, create and publish student stories on HTV and Hillsboroughcounty.org.
  • Collaborate with USF Health on medical school classes. Teach media students to shoot video and audio of medical school simulations. Guest lecturer in medical school classes to prepare students to confidently and clearly speak on camera.
  • Oversaw collaboration with a two-day USF Humanities conference where I taught my students to record and edit a 24-hour multi-camera shoot.
  • Coordinate guest lectures from local news outlets like WFLA, WFTS, WUSF, WTSP and SNN to network and nurture student success.
  • Featured as a journalism expert in two interviews that aired on FOX13 Tampa April 30 and May 1, 2018.

Virtual Tour Producer
University of South Florida Tampa, FL 6/18-present

  • Work with Innovative Education as a temporary virtual tour producer.
  • Meet with USF colleges to craft messaging and visuals for virtual tour.
  • Produce 360 photo shoots to showcase USF colleges.
  • Aggregate videos and photos.
  • Interview students and write scripts for virtual tour audio.
  • Add 360 photos, videos, audio, captions and graphics to YouVisit’s virtual tour platform.
  • Edit photos with Adobe Lightroom and Adobe Photoshop. 

Adjunct Professor
University of South Florida Tampa, FL 8/15-5/17

  • Taught Broadcast News and Online Beginning Reporting students how to:
    • Produce and write television news scripts
    • Research and write news stories using AP-style on WordPress
    • Shoot video and still photography for storytelling on mass media
    • Edit video on Adobe Premiere Pro and mobile video editing apps
    • Craft engaging social media posts using search engine optimization
  • Developed curriculum that prepares students to succeed in evolving mass communication fields.
  • Created instructional multimedia content for my website JeanetteAbrahamsen.com to use during class lectures, online and mobile education.
  • Used Camtasia to produce visually engaging lectures and connect with online students.
  • Wrote exams to evaluate student growth and learning objectives.
  • Created networking opportunities for students to get experience and employment.
  • Gave station tours for students to see behind the scenes of a television station.
  • Helped students write resumes and cover letters for internship and job applications.
  • Organized guest lectures from a variety of media professions to help students network and learn about different opportunities.
  • Graded and gave thorough critiques of video projects, web stories, social media posts and engagement.
  • Started developing a new digital network to showcase student videos and create revenue opportunities.

PROFESSIONAL EXPERIENCE 

News Producer
WFLA NBC 8 Tampa, FL 11/13-11/16

  • Line produced live newscasts on traditional and virtual sets in America’s 11th largest TV market.
  • Developed, launched and oversaw the following newscasts:
    • News Channel 8 at 8 on Great 38 8-9 p.m. on WTTA
    • News Channel 8 Today weekend mornings 6-8 a.m. on WFLA
    • News Channel 8 Sunday morning newscast 9 a.m. on WFLA
    • News Channel 8 Sunday morning political show 9:30 a.m. on WFLA
    • News Channel 8 Sunday Midday newscast noon-1 p.m. on WFLA
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Communicated what video, graphics and audio would be used to tell different stories.
  • Coordinated and produced interviews.
  • Researched and wrote interview questions.
  • Published SEO tweets with video to promote newscasts.
  • Used Facebook Live to engage with viewers.

Assistant News Director
San Diego Union-Tribune U-T TV San Diego, CA 1/13-10/13

  • Managed executive producers, production supervisors, engineers, producers, production and social media teams in America’s 28th largest TV market.
  • Created and oversaw a $5.5 million budget.
  • Assimilated and trained 125 San Diego Union-Tribune print and digital journalists onto broadcast and social platforms.
  • Integrated digital, print and broadcast platforms by establishing efficient workflows and content management systems.
  • Created unique show wheels and programming to increase revenue.
  • Managed projects that won five Emmy awards for the Pacific Southwest chapter.
  • Developed, launched and oversaw the following television shows:
    • Front Page
    • PrimeTime
    • The Roger Hedgecock Show
    • Night + Day
    • Overdrive
    • The Queue
    • Sports Page
    • Prep Sports
    • Sports Reporters
    • Movies That Suck
    • Craig Sewing’s American Dream
    • Scott, BR Plus Amber
    • Wonderland

Executive Producer
San Diego Union-Tribune U-T TV San Diego, CA 5/12-1/13

  • Launched TV station from the ground up as U-T TV’s first executive producer.
  • Developed 24/7 original live and pre-produced programming.
  • Hired team of 65 with the Director of News and Programming that included managers, talent, producing staff, and production crew.
  • Worked with vendors to build state-of-the-art tapeless digital facility.
  • Managed producers and production staff.
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Wrote daily AP-style promotional copy for the front page of the San Diego Union-Tribune.

News Producer
KGTV ABC 10 San Diego, CA. 9/09-3/12

  • Won an Emmy Award for my work as an assignment editor during our coverage of a man who kidnapped and murdered young girls.
  • Line produced live morning and midday newscasts.
  • Researched content and pitched story ideas in editorial meetings.
  • Wrote news scripts for broadcast.
  • Published AP-style web stories and photos on 10news.com.
  • Assigned reporter and photographer crews.

Videographer
Museum of Science and Industry Tampa, FL. 4/09-8/09

  • Documented and analyzed interactive studies at MOSI to research how to enhance learning in engaging environments.
  • Shot video of museum exhibits and completed transcripts with my observations of the quality of education each exhibit provided.

Video Lab Assistant
University of South Florida Tampa, FL. 8/08-7/09

  • Taught students how to shoot and edit video using JVC GY-5100, Panasonic DVC7, Adobe Premiere Pro, Media 100 and Lowel ProDV 3 Pro-lighting.

Freelance Production Assistant
Tampa, FL. 8/07-8/08

  • Assisted in production of shows like NBC’s “Meet the Press” and “Washington Week.”

Freelance Production Assistant
Moffitt Cancer Center Tampa, FL. 1/07

  • Assisted in the production of HPV testing videos for doctors in USA, Mexico, Brazil.

Certifications

  • Mobile Journalism Certification earned at the Knight Center for Journalism 2019
  • Online Instructor Certification earned at the University of South Florida in 2017
  • Camtasia Instructor Certification earned at the University of South Florida in 2017
  • Certificate in Film Studies earned at the University of South Florida in 2009

CONFERENCE PRESENTATION

Taught mobile storytelling at the Florida College System Publications Association Conference 2019

PUBLICATIONS

  1. WUSF “Telling Tampa Bay Stories Plant City” Part 2 aired three times between 2018 and 2019 http://wusfnews.wusf.usf.edu/post/telling-tampa-bay-stories-plant-city-part-2
  2. WUSF “Telling Tampa Bay Stories Plant City” Part 1 aired three times between 2018 and 2019 http://wusfnews.wusf.usf.edu/post/telling-tampa-bay-stories-plant-city-part-1
  3. Hillsborough County published and aired Advanced Reporting stories in 2018
  4. http://www.hillsboroughcounty.org/en/newsroom/2018/05/24/schools-out
  5. WUSF “Telling Tampa Bay Stories Progress Village” Part 2 aired six times in 2017 http://wusfnews.wusf.usf.edu/post/florida-matters-telling-tampa-bay-stories-progress-village-part-2
  6. WUSF “Telling Tampa Bay Stories Progress Village” Part 1 aired six times in 2017 http://wusfnews.wusf.usf.edu/post/florida-matters-telling-tampa-bay-stories-progress-village-part-1

IN THE MEDIA

  1. WUSF interviewed me for the “Florida Matters More” podcast: https://www.blubrry.com/florida_matters_more/29828875/telling-tampa-bay-stories-part-two/
  2. Featured as a journalism expert in interview that aired on FOX13 Tampa April 30, 2018 http://www.fox13news.com/news/local-news/professor-news-platforms-change-but-remaining-fair-and-balanced-shouldnt
  3. Featured as a journalism expert in interview that aired on FOX13 Tampa May 1, 2018 http://www.fox13news.com/news/local-news/millennials-face-fast-paced-digital-savvy-generation-of-journalism

Awards & Scholarships

  • TBABJ Griot Drum Award: First Place Radio Feature Telling Tampa Bay Stories: Progress Village 2018
  • Emmy Award: KGTV Assignment Editor for newscast, larger market 2011
  • Telly Award: Segment Producer- An Ale of a Tale 2009
  • Communicator Award of Excellence: Segment Producer- An Ale of a Tale 2009
  • Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate 2009
  • Campus Movie Fest: Best Picture- Production Assistant for Rhapsody 2009
  • 48 Hour Film Fest: Best Use of Character- Program Coordinator/Writer- Food for Love 2008
  • 48 Hour Film Fest: Best Sound Design- Program Coordinator/Writer- Food for Love 2008
  • Garner Rose O’Brien Scholarship for Outstanding Academic Achievement 2008

REFERENCES

  1. Website I built for class lectures and resources for students: https://jeanetteabrahamsen.com/
  2. Digital Bullpen WordPress website I redesigned to showcase student stories: http://digitalbullpen.usf.edu/
  3. YouTube account I oversee for the Zimmerman School of Advertising and Mass Communications: https://www.youtube.com/c/ZimmermanSchoolDigitalNetworkatUSF
  4. Florida Focus Twitter account my News Editing students produce: https://twitter.com/FloridaFocusUSF
  5. Florida Focus Facebook account my News Editing students produce: http://facebook.com/usf.florida.focus
  6. Presentation I created for the FCSPA conference: https://prezi.com/view/kBRrgBXqjIU0L5JocihJ/
  7. Presentation I created for the USF CAS Dean’s Advisory Council: https://prezi.com/view/Ejy6GXB100eaUCe4qX3i
  8. My YouTube channel: https://www.youtube.com/user/AbrahamsenJeanette

SKILLS

Associated Press writing, broadcast news script writing, live and pre-produced set and field production, iNews, ENPS, mobile journalism, videography, video editing, social media, WordPress, Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Audition, Edius, Stratus, commercial production, TV programming, LexisNexis Accurint, Panasonic AG-HMC 150, Canon DSLR Rebel T3i, JVC GY-250 ProHD, JVC GY-DV500, Sony DV DSR 390, Echolab NOVA 1700 digital switcher, Lowel ProDV 3 Pro-lighting kit, Sony DSR-DR 1000 Deck and Behringer Eurotrack UB4224 FX-Pro Audio Board, encoding and decoding .wmv video files via FTP using Xilisoft and FileZilla software.


My Resume

Click here to download resume

JEANETTE ABRAHAMSEN
JeanetteAbrahamsen@gmail.com
813-838-7333
JeanetteAbrahamsen.com
youtube.com/user/AbrahamsenJeanette

EXPERIENCE

Visiting Instructor
University of South Florida Tampa, FL 08/17-present

  • Creating the USF Digital Network to showcase video content created by students, staff and faculty.
  • Transforming Advanced Reporting class into an innovative multimedia mobile journalism course.
  • Teach TV News, Broadcast News and Advanced reporting students how to create professional video stories for air on PBS affiliate WEDU-TV in America’s 11th largest media market.
  • Helped produce a two-part Florida Matters radio program for NPR affiliate WUSF-FM and wusf.org.
  • Oversee the YouTube channel for the Zimmerman School of Advertising and Mass Communications.

Adjunct Professor
University of South Florida Tampa, FL 08/15-5/17

  • Taught online beginning reporting and broadcast news classes.
  • Developed instructional multimedia curriculum using Camtasia, Adobe Premiere Pro, Adobe Audition and WordPress for class lectures, online and mobile education on JeanetteAbrahamsen.com.
  • Educated and evaluate students on AP style, producing TV news, shooting video and still photographs, Adobe Premiere Pro, SEO, social media, conducting interviews, writing scripts and web stories.

News Producer
WFLA NBC 8 Tampa, FL 11/13-11/16

  • Line produced live newscasts on traditional and virtual sets in America’s 11th largest TV market.
  • Launched WFLA’s weekend morning, political and midday newscasts and WTTA’s first newscast.
  • Assigned crews, researched content, wrote scripts, and edited reporter news stories.
  • Crafted SEO tweets with video and used Facebook Live to promote shows and increase engagement.

Assistant News Director
San Diego Union-Tribune U-T TV San Diego, CA 1/13-10/13

  • Managed 13 TV shows for broadcast and sandiegouniontribune.com in the 28th largest TV market.
  • Coordinated commercial production including concept, budget, client pitch, production and delivery.
  • Helped create and oversee a $5.5 million budget.

Executive Producer
San Diego Union-Tribune U-T TV San Diego, CA 5/12-1/13

  • Launched TV station from the ground up, developed 24/7 original live and pre-produced programming while hiring, managing and training 80 people with innovative technology.
  • Integrated digital, print and broadcast platforms by establishing efficient workflows.

News Producer
KGTV ABC 10 San Diego, CA. 9/09-3/12

  • Line produced live newscasts, researched content, wrote scripts and AP style web stories.
  • Began as an assignment editor planning stories, assigning crews, and following breaking news.

Production Assistant
WEDU-TV Tampa, FL. 8/07-8/08

  • Assisted in commercial production and shows: NBC’s Meet the Press and Washington Week. 

EDUCATION

2014-2015 Master’s in Digital Journalism and Design at the University of South Florida St. Petersburg
2005-2010 Cum Laude Bachelor of Arts and Sciences in Broadcast News at the University of South Florida

AWARDS

Emmy Award: KGTV Assignment Editor for newscast, larger market 2011
Telly Award: Segment Producer- An Ale of a Tale 2009
Communicator Award of Excellence: Segment Producer- An Ale of a Tale 2009
Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate 2009 

SKILLS

AP style, writing for web and broadcast, Adobe Creative Suite, videography, video editing, social media, WordPress, Panasonic AG-HMC 150, Canon DSLR Rebel T3i, Lowel ProDV 3 Pro-lighting kit, online instructor certified, Camtasia, TV programming, live and pre-produced set and field TV production, iNews, ENPS, line producing, SEO.

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Think BIG. Act global. #judygenshaft #usf

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Almost show time

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Field trip to @usfdmc virtual reality studio!

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Field trip to @digitallearningusf in #JOU3101

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#MSNBC at #USF live for the @katyturnbc show!

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I ❤️ the USF’s new 3D lab!

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360 photo shoot today at @usfcollege

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‪#TBABJ student workshop @usouthflorida @usfzschoolmc

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Camera training with my @usfzschoolmc students

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Camera training w my @usfzschoolmc students

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Last day at @wfla

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Bloody rundown at 8p

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Rod & Jenn back together again on News Channel 8 at 8!

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@usfcollege field trip #wfla

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Inspiring tomorrow's media leaders to be amazing

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