TLDR
I lead marketing, growth, and go-to-market strategy for SPARXiQ and the Trade Hounds app, building content-driven and AI-powered systems that drive user acquisition, engagement, and revenue. My work has generated 250M+ video views, scaled a social commerce platform to half a million users, and reduced CAC by 75%. I combine deep experience in media, storytelling, and emerging technologies with a focus on turning attention into measurable business outcomes. I’m an Emmy Award winner. I have a Ph.D. in instructional technology. My master’s degree is in digital journalism and design with a focus in social media, web and graphic design. My bachelor’s degree is in TV news with a focus in video production.
Let’s Dive Deep
I’m a marketing leader focused on one thing: turning attention into growth.
As Vice President of Marketing at SPARXiQ and Trade Hounds, I lead the strategy behind an agentic AI-powered social commerce platform and a B2B pricing analytics business. My work sits at the intersection of content, technology, and revenue—building systems that drive user acquisition, expand markets, and create new monetization opportunities.
My team has generated 250M+ video views and reduced customer acquisition costs by 75% through AI-driven targeting and performance strategy. Beyond traditional marketing, I’ve helped transform Trade Hounds into a social commerce platform, where content, community, and AI-powered product discovery drive real purchasing behavior.
I’m particularly interested in how marketing is evolving from campaigns into continuous, integrated growth engines—where content, distribution, and product experience work together. That’s led me to build new approaches to demand generation, including a content-driven strategy that replaced cold outreach with executive interviews and relationship-based selling, creating value for both customers and the brand.
Before moving into executive marketing, I spent nearly 20 years in media and education. I started my career at an advertising agency in Norway, producing still and video campaigns—an early foundation that shaped my global perspective.
I then launched my TV career in major U.S. markets, where I produced thousands of stories across NBC, ABC, PBS, NPR, and the San Diego Union-Tribune. Working in fast-paced, data-driven environments, I learned how to translate complex information into content that captures attention and drives action.
I later taught at the University of South Florida, where I designed and delivered 1,800+ hours of coursework in digital media, video production, and social platforms. My courses and content were recognized with multiple industry awards, including Telly Awards and an Emmy nomination. During this time, I also worked on emerging media projects like VR campus tours, partnering with stakeholders to rethink how organizations communicate and engage audiences digitally.
Across all of these roles, one thing has remained constant, the companies that win are the ones that understand how to combine storytelling, technology, and distribution to influence behavior at scale.
That’s the work I continue to focus on, building modern marketing systems that don’t just reach people, but actually move them.