Jeanette Abrahamsen CV



PhD in Curriculum and Instruction in Instructional Technology
University of South Florida 2020-present

  • Lead research studies as part of USF eLearning team to identify challenges and solutions to online teaching.
  • Partner with Tampa Bay high schools to design and develop interactive eBooks that enhance online discussions.
  • Collaborating with the Association for Educational Communications and Technology and Springer on peer-reviewed book about teaching social justice.

Master of Arts in Digital Journalism & Design
University of South Florida St. Petersburg 2014-2015

  • Master’s thesis: produced, shot and edited a series of videos to analyze a leader’s power to ignite passion in employees and create a successful business.
  • Focused on web publishing, design, multimedia production, entrepreneurial journalism, social media, and information graphics.

Bachelor of Arts in Broadcast News Cum Laude
University of South Florida Tampa 2005-2010

  • Produced, shot and edited three television programs that aired on WUSF-TV in what was then the 13th largest television market in the country.
    • “An Ale of a Tale” 30-minute show won a Telly Award and Communicator Award (2009).
    • “Against All Odds” 30-minute documentary about non-traditional relationships (2009).
    • “The Gardasil Debate” 30-minute roundtable debate about the HPV vaccine with Dr. Drew Pinsky that won a Communicator Award (2008).
  • Produced and wrote a news brief that aired on WUSF-TV called “Florida Focus” (2008).
    • Worked as a video lab assistant in the mass communications department (2008-2009).
    • Produced, wrote, shot and edited a recruitment video for the College of Anthropology (2008).


Instructor I
University of South Florida Tampa, FL 8/19-present

  • Courses:
    • Florida Focus
    • Broadcast News
    • Advanced Reporting
    • News Editing
  • Redesigning the Florida Focus course to teach students how to produce daily TV news content remotely for air on Tampa’s PBS affiliate in America’s 12th largest media market. Created a synchronous online course on Canvas using Teams, Box, Panopto and Adobe Creative Cloud to empower students to engage in a real virtual newsroom. Created 360 degree virtual video lectures to teach students how to setup lighting and green screen equipment to anchor from home. Teach students how to shoot, edit and write professional news programming that makes them more competitive in the media industry.
  • Oversaw the production of a documentary for my Advanced Reporting and Florida Focus classes that won a TBABJ Griot Drum Award for best online story in 2020.
  • As the co-chair of the Enabling Technology Committee of the USF Digital Communities Task Force, I survey USF students to evaluate and address the digital divide. I meet with stakeholders and representative across USF several times a week to recommend improvements in online education and increase access to technology.
  • As the chair of USF’s Digital Network Committee, I led the charge to teach mass communications and advertising classes at the WUSF studios. Following years of proposals, cross-campus collaborations, trial runs and presentations, the Provost approved my plan to host more than six broadcast and production courses at the studios.
    • Led the move to install a TV control room and studio.
    • Oversee the partnership between Innovative Education, WUSF and the College of Arts and Sciences where students get hands-on experience with advanced TV and production equipment.
  • Created a collaboration with Hashtag Our Stories, a solutions-based social media video publisher that gets six million views a day. Crafted nine projects for three different journalism and digital media courses to facilitate opportunities for students to publish constructive stories to spread compassion and challenge stereotypes. Teach students how to edit videos using Snapchat’s Story Studio. Involve students in editorial meetings with journalists across the world using Skype and Slack.
  • Worked with WUSF radio to produce shows about diverse communities with my Advanced Reporting class for air on Tampa’s NPR sister station, 89.7 FM.
  • Rebuilding and managing a WordPress website for students to publish multimedia news stories.
  • Manage and publish content on the Zimmerman School of Advertising and Mass Communications website and social media platforms. Since I began managing the Zimmerman School YouTube channel in 2017, the channel received more than 93,000 views. Subscribers increased by more than 300%. People watched more than 3,300 hours of our videos. Since I started posting on the Zimmerman School Facebook page in November of 2019, posts that I produced and published got 46,286 reach, 6,891 video views, and 4,560 comments, reactions and shares.
  • Committees:
    • Co-chair of Enabling Technology group in the Vice Provost’s Digital Communities Task Force.
    • Chair of USF Digital Network Committee.
    • Chair of Zimmerman School Social Media Committee.
    • Zimmerman School Undergraduate Committee.
    • Zimmerman School Scholarship Award Banquet Committee.
    • Served on several hiring committees for the Zimmerman School and Provosts Office.
  • Serve as USF’s liaison with the Tampa Bay Association of Black Journalists to coordinate resume workshops for students, journalist panels and scholarship award banquets.

Visiting Instructor
University of South Florida Tampa, FL 8/17-8/19

  • Courses:
    • Broadcast News
    • Advanced Reporting
    • News Editing
    • TV News
    • Online Beginning Reporting
  • Taught students how to create professional video stories that air on Tampa’s PBS affiliate.
  • Won first place TBABJ Griot Drum Radio Feature Award in 2018 for two-part Florida Matters program that my Advanced Reporting class helped create with NPR affiliate WUSF-FM and called “Telling Tampa Bay Stories Progress Village.” Aired six times in 2017.
  • Helped produce a two-part Florida Matters radio program about Plant City with my Advanced Reporting class that aired 12 times on WUSF-FM in 2018.
  • Transformed Advanced Reporting class into an innovative multimedia mobile journalism course where students create video and AP-style stories for WordPress. Instructed and evaluated student SEO Tweets, Facebook and Instagram posts.
  • Transformed News Editing class thanks to a collaboration with Florida Focus. Taught students to produce SEO web and social media stories to increase engagement and boost analytics. During fall 2018, my students increased YouTube views on the Florida Focus channel. They received 1,500 more views than spring 2018 and 2,300 more than fall 2017.
  • Redesigned the Digital Bullpen website to improve visibility and credibility for student stories.
  • Oversaw the YouTube channel for the Zimmerman School of Advertising and Mass Communications. Customized the channel with new playlists, SEO headlines and tags. Evaluate, improve and upload student videos. Share YouTube videos on Twitter and Facebook with relevant hashtags, handles and visually compelling thumbnails. Since taking over the account in August 2017, our subscribers grew by 75 percent, we gained 31,778 new views, and 79,823 watch time minutes.
  • Served as USF’s liaison with the Tampa Bay Association of Black Journalists to coordinate resume workshops for students, journalist panels and scholarship award banquets.
  • Served as the chair of the USF Digital Network Committee to showcase video content created by USF students, staff and faculty on Proposing upgrades to WUSF production studio and fiber lines connecting athletic venues for live sports broadcasts.
  • Collaborated with the Innovative Education department to publish student work on the USF Admissions blog and YouTube channel.
  • Collaborated with the USF Honors College to showcase stories created by my Advanced Reporting students on the Marshall Student Center video wall. Published student videos online to raise awareness about the USF Office of National Scholarships.
  • Collaborated with USF’s Access 3D Lab. Eight of my students’ videos were published to teach people how to use 3D lasers and printers.
  • Created a collaboration with the Hillsborough County newsroom to offer field trips to students, create and publish student stories on HTV and
  • Collaborated with USF Health on medical school classes. Teach media students to shoot video and audio of medical school simulations. Guest lecturer in medical school classes to prepare students to confidently and clearly speak on camera.
  • Oversaw collaboration with a two-day USF Humanities conference where I taught my students to record and edit a 24-hour multi-camera shoot.
  • Coordinated guest lectures from local news outlets like WFLA, WFTS, WUSF, WTSP and SNN to network and nurture student success.
  • Featured as a journalism expert in two interviews that aired on FOX13 Tampa April 30 and May 1, 2018.

Virtual Tour Producer
University of South Florida Tampa, FL 6/18-5/19

  • Worked with Innovative Education as a temporary virtual tour producer.
  • Met with USF colleges to craft messaging and visuals for virtual tour.
  • Produced 360 photo shoots to showcase USF colleges.
  • Aggregated videos and photos.
  • Interviewed students and wrote scripts for virtual tour audio.
  • Added 360 photos, videos, audio, captions and graphics to YouVisit’s virtual tour platform.
  • Edited photos with Adobe Lightroom and Adobe Photoshop. 

Adjunct Professor
University of South Florida Tampa, FL 8/15-5/17

  • Taught Broadcast News and Online Beginning Reporting students how to:
    • Produce and write television news scripts
    • Research and write news stories using AP-style on WordPress
    • Shoot video and still photography for storytelling on mass media
    • Edit video on Adobe Premiere Pro and mobile video editing apps
    • Craft engaging social media posts using search engine optimization
  • Developed curriculum that prepares students to succeed in evolving mass communication fields.
  • Created instructional multimedia content for my website to use during class lectures, online and mobile education.
  • Used Camtasia to produce visually engaging lectures and connect with online students.
  • Wrote exams to evaluate student growth and learning objectives.
  • Created networking opportunities for students to get experience and employment.
  • Gave station tours for students to see behind the scenes of a television station.
  • Helped students write resumes and cover letters for internship and job applications.
  • Organized guest lectures from a variety of media professions to help students network and learn about different opportunities.
  • Graded and gave thorough critiques of video projects, web stories, social media posts and engagement.
  • Started developing a new digital network to showcase student videos and create revenue opportunities.


Hashtag Our Stories 5/19-10/19

  • Report and produce constructive mobile journalism stories that get millions of views on Snapchat, Facebook, Instagram and Twitter.
  • Teach people how to use cell phones to create selfie journalism stories that celebrate diversity.
  • Help create strategies to increase engagement across social media platforms.
  • Produce curated solutions-based stories using Snapchat Story Studio.
  • Pitch and develop story ideas that challenge prejudice and empower underrepresented communities.
  • Shoot and edit active reporter standups for teases and stories.
  • Edit video on Adobe Premiere Pro and mobile apps like Rush, Clips and Quik.

News Producer
WFLA NBC 8 Tampa, FL 11/13-11/16

  • Line produced live newscasts on traditional and virtual sets in America’s 11th largest TV market.
  • Developed, launched and oversaw the following newscasts:
    • News Channel 8 at 8 on Great 38 8-9 p.m. on WTTA
    • News Channel 8 Today weekend mornings 6-8 a.m. on WFLA
    • News Channel 8 Sunday morning newscast 9 a.m. on WFLA
    • News Channel 8 Sunday morning political show 9:30 a.m. on WFLA
    • News Channel 8 Sunday Midday newscast noon-1 p.m. on WFLA
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Communicated what video, graphics and audio would be used to tell different stories.
  • Coordinated and produced interviews.
  • Researched and wrote interview questions.
  • Published SEO tweets with video to promote newscasts.
  • Used Facebook Live to engage with viewers.

Assistant News Director
San Diego Union-Tribune U-T TV San Diego, CA 1/13-10/13

  • Managed executive producers, production supervisors, engineers, producers, production and social media teams in America’s 28th largest TV market.
  • Created and oversaw a $5.5 million budget.
  • Assimilated and trained 125 San Diego Union-Tribune print and digital journalists onto broadcast and social platforms.
  • Integrated digital, print and broadcast platforms by establishing efficient workflows and content management systems.
  • Created unique show wheels and programming to increase revenue.
  • Managed projects that won five Emmy awards for the Pacific Southwest chapter.
  • Developed, launched and oversaw 13 television shows.

Executive Producer
San Diego Union-Tribune U-T TV San Diego, CA 5/12-1/13

  • Launched TV station from the ground up as U-T TV’s first executive producer.
  • Developed 24/7 original live and pre-produced programming.
  • Hired team of 65 with the Director of News and Programming that included managers, talent, producing staff, and production crew.
  • Worked with vendors to build state-of-the-art tapeless digital facility.
  • Managed producers and production staff.
  • Decided which stories to cover while assigning reporters and photographers.
  • Researched and wrote broadcast news scripts, opens and teases for breaking, investigative, tech, business, entertainment, health, lifestyle, sports, and feature news.
  • Edited reporter news stories for accuracy, objectivity, voice, credibility, and creativity.
  • Wrote daily AP-style promotional copy for the front page of the San Diego Union-Tribune.

News Producer
KGTV ABC 10 San Diego, CA. 9/09-3/12

  • Won an Emmy Award for my work as an assignment editor during our coverage of a man who kidnapped and murdered young girls.
  • Line produced live morning and midday newscasts.
  • Researched content and pitched story ideas in editorial meetings.
  • Wrote news scripts for broadcast.
  • Published AP-style web stories and photos on
  • Assigned reporter and photographer crews.

Museum of Science and Industry Tampa, FL. 4/09-8/09

  • Documented and analyzed interactive studies at MOSI to research how to enhance learning in engaging environments.
  • Shot video of museum exhibits and completed transcripts with my observations of the quality of education each exhibit provided.

Video Lab Assistant
University of South Florida Tampa, FL. 8/08-7/09

  • Taught students how to shoot and edit video using JVC GY-5100, Panasonic DVC7, Adobe Premiere Pro, Media 100 and Lowel ProDV 3 Pro-lighting.

Freelance Production Assistant
Tampa, FL. 8/07-8/08

  • Assisted in production of shows like NBC’s “Meet the Press” and “Washington Week.”

Freelance Production Assistant
Moffitt Cancer Center Tampa, FL. 1/07

  • Assisted in the production of HPV testing videos for doctors in USA, Mexico, Brazil.


  • Articulate 360: Interactive Learning 2021
  • Articulate Storyline Essential Training 2021
  • CITI Social and Behavioral Responsible Conduct of Research 2021
  • Hootsuite Platform Certification 2020
  • Mobile Journalism Certification earned at the Knight Center for Journalism 2019
  • Online Instructor Certification earned at the University of South Florida in 2017
  • Camtasia Instructor Certification earned at the University of South Florida in 2017
  • Certificate in Film Studies earned at the University of South Florida in 2009


  • Presented paper at 2021 Association for Educational Communications & Technology Summer Research Symposium titled, “Forged In Fire: A Case Study of How the Class Of COVID-19 Empowered Unheard Communities in the Fight for Social Justice.”
  • Presented a session about producing student TV news broadcasts in a pandemic at the National High School Journalism Convention November 2020.
  • Presented the keynote address at the Mobile Movie Days MOJO conference in the Netherlands, October 2019.
    • Keynote topic: Mobile journalism is exposing injustices, breaking stereotypes and making a positive impact in our communities. This keynote unpacks how empowered storytellers are finding solutions to problems, looking at how traditional media covered America’s biggest stories, compared with smarter and faster youth doing it on phones.
  • Prepared and led mobile video and selfie journalism workshop at the Florida College System Publications Association Conference in Tampa, November 2019.
  • Taught mobile storytelling workshop at the Florida College System Publications Association Conference in Tampa, January 2019.



  1. Bloom TV interviewed me about innovations in online learning in 2021 on a show that airs in 36 million households:
  2. WUSF interviewed me for the “Florida Matters More” podcast in 2017:
  3. Featured as a journalism expert in interview that aired on FOX13 Tampa April 30, 2018
  4. Featured as a journalism expert in interview that aired on FOX13 Tampa May 1, 2018


  • 2021 – Telly Award for TV show about how VR and AR will save education
  • 2021 – Telly Award for TV show about voter suppression in 2020 election
  • 2021 – Telly Award for TV show about Florida re-opening during the pandemic
  • 2021 – Telly Award for TV show about the pandemic’s impact on small businesses
  • 2021 – Telly Award for TV show about racial disparities in COVID-19 healthcare
  • 2020 TBABJ Griot Drum Award: Best Online Story The Life of Fredd Atkins Sarasota’s 1st Black Mayor
  • 2018 TBABJ Griot Drum Award: First Place Radio Feature Telling Tampa Bay Stories: Progress Village
  • 2011 Emmy Award: KGTV Assignment Editor for newscast, larger market
  • 2009 Telly Award: Segment Producer- An Ale of a Tale 
  • 2009 Communicator Award of Excellence: Segment Producer- An Ale of a Tale 
  • 2009 Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate
  • 2009 Campus Movie Fest: Best Picture- Production Assistant for Rhapsody
  • 2008 48 Hour Film Fest: Best Use of Character- Program Coordinator/Writer- Food for Love 
  • 2008 48 Hour Film Fest: Best Sound Design- Program Coordinator/Writer- Food for Love


  1. Website I built for class lectures and resources for students:
  2. WordPress website I redesigned to showcase student stories: 
  3. YouTube account I oversee for the Zimmerman School of Advertising and Mass Communications:
  4. Florida Focus Twitter account my News Editing students produced:
  5. Florida Focus Facebook account my News Editing students produced:
  6. Presentation I created for the FCSPA conference:
  7. Presentation I created for the USF CAS Dean’s Advisory Council:
  8. My YouTube channel:


Associated Press writing, broadcast news script writing, live and pre-produced set and field production, iNews, ENPS, mobile journalism, videography, video editing, social media, WordPress, Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Audition, Edius, Stratus, commercial production, TV programming, LexisNexis Accurint, Panasonic AG-HMC 150, Canon DSLR Rebel T3i, JVC GY-250 ProHD, JVC GY-DV500, Sony DV DSR 390, Echolab NOVA 1700 digital switcher, Lowel ProDV 3 Pro-lighting kit, Sony DSR-DR 1000 Deck and Behringer Eurotrack UB4224 FX-Pro Audio Board, encoding and decoding .wmv video files via FTP using Xilisoft and FileZilla software.

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