JEANETTEABRAHAMSEN
Building the future of AI-driven commerce, media, and digital trust.
Executive marketing leader helping brands adapt to how people discover, trust, and buy in the AI era.
Why my background matters in the AI era.
AI is changing how people search, learn, trust, and buy. That shift requires more than traditional marketing experience — it requires understanding of human behavior, media systems, digital communities, product education, and emerging technology.
My career has moved across all of those disciplines — from broadcast journalism and Emmy Award-winning storytelling to instructional technology, enterprise marketing, social commerce, and AI-powered growth strategy.
With a Ph.D. in Instructional Technology, I’ve spent years studying how people learn, adopt new tools, and change behavior in digital environments. Combined with real-world experience building large-scale media, marketing, and growth systems, that foundation lets me help companies turn attention into trust, trust into adoption, and adoption into measurable growth.
Storytelling
Technology
Marketing
Commerce
Growth
Executive speaking reel.
A cinematic look at the speaking, storytelling, and executive communication work — across keynotes, broadcast, and AI-era growth strategy.
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Expert in AI, Marketing & Digital Growth.
Selected to present at the 2026 NAED National Meeting on “Likes, Leads & Loyalty: Turning Social Influence and AI Into Profit” — exploring how AI, social influence, and evolving buyer behavior are reshaping growth strategy across industrial and B2B markets.
Additional engagements include nVent’s Global Sales Summit (Phoenix, 2026), the NAW Executive Summit (Washington D.C., 2025), an international media studies lecture series in the Czech Republic (2021), and a keynote at Mobile Movie Days in the Netherlands (2019).
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Proof across enterprise, AI, influencer, and thought leadership.
Enterprise Campaign
Award-Winning Enterprise Client Experience
Led an immersive Apple Vision Pro training campaign for Siemens with BILT, Apple, and IEC. Managed on-location production, creative teams, and post-production through final delivery — winning a 2026 Telly Award.
AI Video
AI-Generated Video Marketing for Social Commerce
As VP of Marketing for Trade Hounds, led go-to-market for an agentic-AI commerce initiative. Produced the launch video using AI voiceover, generation, and Runway editing — translating a real jobsite pain point into a modern product narrative.
Influencer Marketing
Gold Telly Award-Winning Influencer Marketing
Produced and edited a 2025 Gold Telly–winning influencer campaign featuring Lex the Electrician, supporting “Unleash Your Potential” — a national push inspiring next-gen trades careers. 100+ influencer campaigns managed end-to-end.
Executive Content
Award-Winning Thought Leadership & Executive Content Strategy
Built a content-led demand engine: 50+ on-site executive interviews at industry events replaced cold outreach with relationship-driven engagement — strengthening pipeline, brand authority, and senior-leader access.
Creative leadership + executive operating range.
Beyond creative and content strategy, I run the operating layer — marketing operations, paid media, performance, CRM, SEO and AI visibility, event strategy, enterprise campaigns, and cross-functional collaboration across product, engineering, UX, sales, and executive teams.
What leaders and learners say.
“Jeanette has performed at an exceptional level. She is intelligent, high-energy, hard-working, curious, entrepreneurial, and a reliable self-starter. She communicates well and connects easily with others — internal and clients. Her productivity and efficiency are impressive.”— CEO, Annual Performance Review
“Her teaching and service performances far surpass what would be considered excellence… She is a leading contributor.”— Supervisor Narrative, Annual Review
“That is an astounding set of student evaluations for an immense workload… the accomplishments are even more remarkable.”— Supervisor Narrative, Annual Review
“She has brought an energy and innovation to her courses not seen in this department in years.”— Supervisor Narrative, Annual Review
“She has been instrumental in assisting with journalism courses and adding visual projects to help students engage in multimedia storytelling.”— Faculty Evaluation Committee Narrative
“This class is the reason kids in my major get jobs.”— Student Evaluation
“Not many college students have their work aired in the 13th largest media market, but this class gave me that privilege.”— Student Evaluation
“Jeanette is the best professor I have ever had. She motivates us so much and constantly pushes us to be the best we can be.”— Student Evaluation
“I wouldn’t be as good as I am or have the career opportunities I have lined up if it wasn’t for Jeanette.”— Student Evaluation
A decade of teaching how media and technology change behavior.
For more than ten years I’ve used my blog as a teaching platform — practical insights on video production, social media, interviewing, virtual reality, storytelling, marketing, and now AI. What began as a way to help students and creators learn has evolved into a thought leadership archive on how technology changes how people communicate, learn, trust, and buy.
Explore the full video archive.
A decade of work across television production, executive interviews, keynote speaking, video storytelling, marketing, emerging technology, and AI-era business strategy — in one place.