The Zimmerman School of Advertising and Mass Communications is teaming up with University Communications and Marketing, USF Health and USF Athletics to showcase video content created by students, staff and faculty on usf.edu.
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TV News Stories
One of the best ways to sharpen your TV news skills is to watch and learn. Let’s analyze some award-winning videos to see how you can improve your storytelling.
Social Media
This lecture will teach you how to use a variety of social media platforms like Twitter, Facebook, YouTube, Instagram, Snapchat, Reddit and LinkedIn.
Producing Broadcast News
A great producer always asks themselves one question about every story they choose to air… who cares? A great producer can quickly sift through hundreds of headlines and videos every day and pick out the ones that matter to their viewers.
Criminal Justice & Institutional Injustice
Institutional injustice stems from hundreds of years of bias against people based on things like their race, ethnicity, gender, sexual orientation, gender identity, education and lack of… Read more “Criminal Justice & Institutional Injustice”
How Not Too Right
Bad headlines are everywhere. We’ll take a look at a few common mistakes to keep an eye out for when you’re news editing.
Want to succeed? Do this.
23 things my students can do to get good grades and learn lots of stuff.
USF Story Ideas
Here’s a list of sources USF students can use to find great story ideas.
How To Make Shareable Digital Videos
Here’s a list of digital media tools you can use to make cool videos in less time on your phone.
Resumes, Cover Letters and Reels
Examples of resumes, cover letters and reels to help you get a job in media.
10 Helpful Headline Tips To Catch People’s Attention
The first headline writing tip is to start with the number 10. Starting with a numeral increases your chances of getting clicks. Numbered lists are more likely… Read more “10 Helpful Headline Tips To Catch People’s Attention”
Robot Reporters, Artificial Intelligence, and Augmented Reality
Robot reporters aren’t coming for all of your jobs just yet. But, it’s important to understand how automation is affecting journalism now. Instead of being scared of… Read more “Robot Reporters, Artificial Intelligence, and Augmented Reality”
StoryCorps: Listen, Honor, Share
Our mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world. This spring, we… Read more “StoryCorps: Listen, Honor, Share”
