- The first headline writing tip is to start with the number 10. Starting with a numeral increases your chances of getting clicks.
- Numbered lists are more likely to get clicks too because readers know what they’re getting themselves into.
- Tell your readers why they should care right away. Always answer “so what, who cares?”
- Deliver. Don’t promise a story in a headline if you don’t deliver it in the copy. Make sure your headline accurately represents your story. Otherwise, it’s considered clickbait.
- Use keywords related to the topics in your story to boost your search engine optimization.
- Write 25 versions of your headline and pick the best one. It takes time to write a good headline. Prioritize this process and you will write better headlines.
- Use powerful and emotional verbs.
- Use active voice, not passive.
- Headlines with approximately six words tend to earn the highest number of clicks (between 35 to 60 characters, spaces included).
- Use a compelling featured image that reinforces your headline’s message. Headlines with images are more likely to catch people’s attention.
Free Headline Analyzer
There are lots of free headline analyzers you should test your headlines in. I suggest trying CoSchedule. Note: It’s nearly impossible to get a headline score of 100. Anything over 60 is usually good. Use their tips to test out different headlines for the same story.
Which headline would you be more likely to click?
Buzzsumo looked at headlines online and on social platforms. Check out their report called, We Analyzed 100 Million Headlines. Here’s What We Learned.
Here are a few interesting takeaways from their report: