Resume

EXPERIENCE

SPARXiQ – Remote
Vice President of Marketing 2024-present

Lead marketing, video production, social media, advertising, and go-to-market strategy for business analytics firm and social commerce app, driving brand growth, user adoption, revenue, and marketplace expansion.
Led cross-functional product, engineering, and UX teams to develop and launch an agentic AI-powered social commerce platform, owning go-to-market and growth strategy to drive adoption, engagement, and conversion.
Scaled user acquisition by 150K+ while reducing CAC by 75% ($12 → $3) through AI-driven targeting, creative optimization, and performance marketing strategy.
Built a high-performing content engine generating 250M+ views across Instagram, Facebook, YouTube, LinkedIn, and TikTok, translating attention into platform growth, brand authority, and commercial demand.
Created a content-led demand generation strategy at industry events, producing 50+ executive interviews for award-winning thought leadership series that replaced cold outreach with relationship-driven engagement, strengthening pipeline and brand authority.
Managed $2M+ annual marketing budget across four brands, reallocating spend across paid media, content, events, and influencer channels to maximize ROI and growth efficiency.
Led enterprise client marketing campaigns generating 2M+ video views, combining influencer marketing, social media, and branded content for global brands including Siemens.
Led digital infrastructure transformation, including WordPress ecosystem optimization (SEO + AI visibility) and HubSpot CRM implementation to align marketing, sales, and reporting.
Produced award-winning marketing campaigns recognized with 17 industry awards across video, social media, and branded content.

Senior Director of Content 2023-2024

Managed the acquisition and strategic transformation of a social media app into a social commerce platform, overseeing post-acquisition positioning, user research, monetization strategy, and go-to-market execution.
Built and sold in-app advertising solutions for enterprise clients, creating new revenue opportunities while aligning platform strategy with user behavior, client needs, and market demand.
Recognized with 10 Telly Awards for leading the creative strategy, production, and execution of promotional video campaigns.
Owned full-cycle influencer marketing programs for billion-dollar clients, from creator identification and contract negotiation to messaging, content QA, campaign execution, and performance reporting.

Director of Content Strategy 2022-2023

Owned end-to-end platform strategy, operations, roadmap, execution, and cross-functional performance for B2B CMS used by thousands of employees at billion-dollar distributors and manufacturers.

University of South Florida Tampa, FL – Remote
Promoted from Adjunct Instructor to Visiting Instructor to Digital & Video Production Instructor
Digital and Video Production Instructor 2019-2022
Digital Journalism Visiting Instructor 2017-2019
Broadcast News Adjunct Instructor 2015-2017

Recognized with the university’s Outstanding Undergraduate Teaching Award for excellence in social media, storytelling, and multimedia content creation.
Worked closely with CTO as co-chair of Enabling Technology and Digital Communities Committees to lead high-level content strategy for adult education.
Created and taught innovative courses (1,800+ hours) for the school of advertising and mass communications.
Courses I designed, developed, and taught were recognized with 9 awards from industry leaders like the National Academy of Television Arts and Sciences and Telly Awards.
Served on hiring committees for the school and Provost Office.

Consulting Projects While Faculty at University
Mobile Journalist, Hashtag Our Stories 2019

Produced high-performing video content for a global digital media company, generating 7 million daily views on Snapchat.
Built scalable remote training and onboarding programs for creative teams.

Virtual Tour Producer, University of South Florida 2018-2019

Produced immersive 360° video and VR content to support university marketing and recruitment initiatives.
Partnered with stakeholders to develop messaging and visual storytelling for digital experiences.

WFLA NBC 8 Tampa, FL
News Producer 2013-2016

Developed, launched and oversaw five new newscasts on traditional and virtual sets in America’s 11^th largest TV market for Tampa’s NBC station.
Trained producers to write conversational and impactful news scripts.
Trained producers to strategically craft TV shows to increase Nielsen ratings.
Worked with graphic design team to create compelling visuals to enhance storytelling.
Interviewed subject matter experts and helped them concisely and clearly communicate complex information.
Assigned videographers and directed video editors.
Worked closely with director to lead live breaking news coverage.
Enhanced workflow with promotions department and enabled team to drive ratings by working ahead to discover compelling stories earlier in the editorial process.

San Diego Union-Tribune U-T TV San Diego, CA
Assistant News Director 2013

Managed team of executive producers, content creators, engineers, producers and social media managers in America’s 28th largest TV market that won five Emmy Awards.
Trained 125 print and digital journalists on broadcast and social platforms.
Analyzed qualitative data from focus groups to improve content creation and distribution.
Analyzed quantitative data from Nielsen ratings to hone company’s communication strategies.
Created and oversaw a $5.5 million budget.
Managed commercial production.
Promoted to Assistant News Director for exceeding goals.

Executive Producer 2012

Launched TV station from the ground up as U-T TV’s first executive producer.
Led build of state-of-the-art digital TV facility and live streaming platform.
Hired team of 65 that included managers, talent, producing staff, and production crew.
Created 13 new TV shows including news, entertainment, lifestyle and sports.

KGTV ABC 10 San Diego, CA
News Producer 2009-2012

Won an Emmy Award for my work as an assignment editor.
Line produced live morning and midday newscasts.
Published AP-style digital stories and photos on 10news.com.

Museum of Science and Industry Tampa, FL
Videographer 2009

Documented and analyzed how children interact with museum exhibits to strategize ways to enhance learning in engaging environments.
Researched how multimedia impacts early childhood development.

WEDU PBS Tampa, FL
Production Assistant 2007-2008

Assisted in the production of live and pre-taped TV shows and commercial production as a videographer, lighting/set designer, and grip.
Assisted in the production of “Meet the Press” and “Washington Week.”

EDUCATION

PhD in Curriculum and Instruction in Instructional Technology at the University of South Florida
Master of Arts in Digital Journalism & Design at the University of South Florida St. Petersburg
Bachelor of Arts in Broadcast News at the University of South Florida Tampa

AWARDS

2026 Telly Award Bronze Education: Apple Vision Pro Siemens Training
2025 Telly Award Gold Brand Collaboration: Use of Influencer
2025 Telly Award Silver Ad Writing: Content that Closes
2025 Telly Award Bronze Thought Leadership: Women Leading Change
2025 Telly Award Bronze Thought Leadership: Who is KSPARKY?
2025 Telly Award Bronze Comedy: Meme Gets 23 Million Views
2025 Telly Award Bronze Promotional: Supply House App
2025 Telly Award Bronze Viral Trend: Siemens Bilt Meme
2025 Telly Award Bronze Product & Services: Supply Run App
2025 Telly Award Bronze Consumer Review: Favorite App
2024 Telly Award Gold Social Video: Trade Hounds App Promo
2024 Telly Award Silver Workplace Culture: The App For Tradespeople
2024 Telly Award Silver B2B Branded Content: What is Material Management Software?
2024 Telly Award Bronze Social Video Events: SPEC MIX Super Bowl of Masonry
2024 Telly Award Bronze Social Video Use of Influencer: Electrician U Teams up with Trade Hounds
2024 Telly Award Bronze Education & Training: SPARXiQ Pricing Mastery
2024 Telly Award Branded Content: SPARXiQ Pricing Mastery
2023 Telly Award Silver Craft Cinematography: L&H 75th Anniversary Video
2023 Telly Award Silver Online Commercial: Virtual Selling promo
2023 Telly Award Silver Corporate Image: Breaking the Mold reel
2023 Telly Award Bronze Remote Production: Virtual Selling Series
2023 Telly Award Gold Corporate Image: L&H 90-sec promo
2023 Telly Award Gold Craft Directing: L&H 75th Anniversary video
2023 Telly Award Silver Educational Training: Tech Tips videos
2023 Telly Award Silver Corporate Image: L&H 30-sec promo
2023 Telly Award People’s Bronze Telly Branded Content: Virtual Selling Series
2023 Telly Award People’s Bronze Telly Online Commercial: Breaking the Mold
2022 National Academy of Television Arts and Sciences Suncoast Student Production Award for TV show about Trayvon Martin’s legacy.
2021 Telly Award and Emmy nomination for TV show about how VR and AR will save education.
2021 Telly Award for TV show about voter suppression in 2020 election.
2021 Telly Award for TV show about Florida re-opening during the pandemic.
2021 Telly Award for TV show about the pandemic’s impact on small businesses.
2021 Telly Award for TV show about racial disparities in COVID-19 healthcare.
2020 Tampa Bay Association of Black Journalists Best Online Story Award for video about Sarasota’s first Black mayor.
2020 Tampa Bay Association of Black Journalists awarded thousands of dollars in scholarships to students of color for the social justice series I oversaw that aired on Tampa’s PBS TV station.
2018 Tampa Bay Association of Black Journalists First Place Radio Feature Award for “Telling Tampa Bay Stories” series that celebrates diversity and inclusion.
2011 Emmy Award: KGTV Assignment Editor for newscast, larger market
2009 Telly Award: Segment Producer- An Ale of a Tale
2009 Communicator Award of Excellence: Segment Producer- An Ale of a Tale
2009 Communicator Award of Distinction: Producer- Talk of the Town; Gardasil Debate
2008 48 Hour Film Fest: Best Use of Character- Program Coordinator/Writer- Food for Love 2008
2008 48 Hour Film Fest: Best Sound Design- Program Coordinator/Writer- Food for Love

CERTIFICATIONS

Articulate 360: Interactive Learning 2021
Articulate Storyline Essential Training 2021
CITI Social and Behavioral Responsible Conduct of Research 2021
Hootsuite Platform Certification 2020
Mobile Journalism Certification earned at the Knight Center for Journalism 2019
Online Instructor Certification earned at the University of South Florida 2017
Camtasia Instructor Certification earned at the University of South Florida 2017

SKILLS

Instructional design, learning experience design, instructor-led training ILD, learning, and development L&D
Adult learning theory and instructional design strategies for performance-based outcomes
Remote communication: Slack, Google Suite, Microsoft Suite, Discord, Box, Skype, Zoom, Teams
Leadership: organization development, recruiting, hiring, training, mentoring, group facilitation
Program management: managing details, collaborating with stakeholders, delivering projects on deadline
Strategic communication, influencing senior leaders/stakeholders
Strong verbal, written, and interpersonal communication
Cloud file management, content management systems, media workflow, and management
Presenting, lecturing, public speaking
eLearning authoring with Articulate 360: Storyline 360 and Rise 360
Video editing with Adobe Premiere Pro
Web design and development with WordPress and basic HTML and CSS
Learning management system Canvas
Writing: AP-Style, APA, broadcast, script, copy

CONFERENCE PRESENTATIONS

Presented a session on the mainstage “Likes, Leads, and Loyalty: Turning Social Influence and AI into Profit” at the National Association of Electrical Distributors annual event in Orlando, FL in 2026.
Hosted keynote panel “The Algorithm Will See You Now: How AI and Next-Gen Are Rewiring Electrical Sales” at nVent’s global sales summit in Pheonix, AZ in 2026.
Hosted keynote panel “Connecting & Selling to the Next Generation of Buyers” at the National Association of Wholesaler-Distributors (NAW) Executive Summit in Washington, DC in 2025.
Research paper, “Creating Immersive Online Learning Experiences with 360-Degree Gameplay” presented at 2023 AECT International Convention, in Orlando.
Presented research paper at 2023 International Symposium on Education titled, “A systematic literature review of VR devices and their potential to promote learning in higher education” in South Korea.
Produced and edited video presentations for AI app, Amicus Brain, at CES (Consumer Electronic Show) in Las Vegas 2023.
Presented research paper at 2022 Association for Educational Communications & Technology International Convention titled, “Tools to Create Interactive Digital Communities as our World Embraces Virtual Learning.”
Invited to speak about the future of advertising and digital media for the “International Perspectives of Media Studies Experts” lecture series at Masaryk University in the Czech Republic in 2021.
Presented research paper at 2021 Association for Educational Communications & Technology International fall conference titled, “The Loneliness Lesson: What the Pandemic Taught Teachers About Fostering Digital Communities with Interactive E-Books.”
Presented paper at 2021 Association for Educational Communications & Technology Summer Research Symposium titled, “Forged In Fire: A Case Study of How the Class Of COVID-19 Empowered Unheard Communities in the Fight for Social Justice.”
Presented keynote address at Mobile Movie Days MOJO conference in the Netherlands, Oct. 2019 about how mobile journalism is exposing injustices, breaking stereotypes and making a positive impact in our communities.
Featured on panel to discuss how to use innovative technology to fight fake news and misinformation at the Mobile Movie Days MOJO conference in the Netherlands, Oct. 2019.
Presented session about producing student TV news broadcasts during a pandemic at the National High School Journalism Convention Nov. 2020.
Prepared and led mobile video and selfie journalism workshop at the Florida College System Publications Association Conference in Tampa, Nov. 2019.
Taught storytelling workshop at the Florida College System Publications Association Conference in Jan. 2019.

RESEARCH PUBLICATIONS

2023 – Book title: “Toward Inclusive Learning Design: Social Justice, Equity, and Community.” Chapter title: “Forged in Fire: A Case Study of How the Class Of COVID-19 Empowered Unheard Communities in the Fight for Social Justice.” Publisher: Springer in collaboration with the Association for Educational Communications and Technology (AECT) Link
2022 – Research paper title: “Tools to Create Interactive Digital Learning Communities as our World Embraces Virtual Learning.” Published in Association for Educational Communications and Technology (AECT) proceedings.

GOVERNANCE

Telly Council and Judging Panel for The Telly Awards 2023
Telly Council and Judging Panel for The Telly Awards 2022
Academy of Television Arts & Sciences Judge of Student Emmy Production Awards 2021
Chair of University of South Florida Digital Network Committee 2017-2022
Co-chair of University of South Florida Enabling Technology Committee 2020-2022
University of South Florida Digital Communities Task Force 2020-2022
USF Zimmerman School Scholarship Award Committee 2019-2022
USF Zimmerman School Social Media Committee 2019-2022
USF Zimmerman School Executive Committee 2021
USF Zimmerman School Undergraduate Committee 2020

IN THE MEDIA

I was interviewed for National Online Learning Day on Sept. 15, 2021. Bloom airs in 40 markets across the country, with a reach of approximately 36 million households. https://youtu.be/F6KeqhLnbsM?si=KNLITf00qSJYmNy1
WUSF interviewed me for the “Florida Matters More” podcast:
https://www.blubrry.com/florida_matters_more/29828875/telling-tampa-bay-stories-part-two/
Featured as a journalism expert in interview that aired on FOX13 Tampa April 30, 2018
http://www.fox13news.com/news/local-news/professor-news-platforms-change-but-remaining-fair-andbalanced-shouldnt
Featured as a journalism expert in interview that aired on FOX13 Tampa May 1, 2018
http://www.fox13news.com/news/local-news/millennials-face-fast-paced-digital-savvy-generation-ofjournalism

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