Branding

Branding and the ‘me’ economy: http://www.nytimes.com/2010/02/27/us/27iht-currents.html

The brand called you: http://www.fastcompany.com/28905/brand-called-you

10-step personal branding worksheet: http://www.job-hunt.org/personal-branding/personal-branding-worksheet.shtml

Brand me a journalist, case study: http://brandmeajournalist.com/?p=1532 

PBS Special Series: Journalists as Brands: http://www.pbs.org/mediashift/2014/04/special-series-personal-brand-journalism/ 

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